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Employer Branding software

It has never been more critical for employers to have a strong employer brand. A company with an established, positive employer brand is likely to have a competitive advantage when it comes to attracting talent. And if you’re in charge of recruiting for your organization, it’s in your best interest to take advantage of the flood of potential candidates that are seeking companies with an established reputation.

To help employers with their employer branding, many companies are now using employer branding software. These tools are designed to show young job seekers how a company is perceived in the market and in a way that’s easily understandable. This allows the employer to communicate in a straightforward, complete manner how they’re different from their competitors and what they offer for potential candidates.

What is Employer Branding? §

Employer branding is a strategy used by companies to create positive perceptions in the minds of potential candidates. Employer brand management can be done at a corporate level but is most effective when it occurs at the micro-level.

Employer branding is something that’s essential to any company that wants to achieve or maintain its competitive advantage in the market. It’s necessary for employers to tell their stories and distinguish themselves from their competitors.

According to a report published by the CIPD (Chartered Institute of Personnel and Development) and Hays, 79% of employees strongly agree that employers should invest more time and money into their employer brand.

What is Employer Branding Software? §

Employer branding software (also known as employer branding apps) are tools that help employers to exhibit the most important parts of their employer brand in an easy-to-use format that’s easily understood by young job seekers.

These are targeted job ads that are designed to appeal to in-demand millennials in particular. Some employers use these tools in specific roles, while others have them in all roles. These tools are particularly useful when it comes to attracting top talent.

Career site management, content creation, social media, and candidate relationship management are typically the core components of employer branding. These tools can help companies to enhance these functions, as well as the overall employer brand.

Companies that use employer branding software include some of the world’s leading employers. These companies have a focus on attracting talent and developing personalized templates for their different roles. They know that there’s a lot of competition out there, and they need to be able to distinguish themselves from other employers in their market.

Employer branding tools are commonly used by employers in the following areas:

Employer branding vs. recruitment marketing §

Many companies use both employer branding and recruitment marketing (and sometimes other forms of online marketing) to attract new talent. This is the case for many employers because they want their hiring objectives to be met without cutting too many corners.

The two are not mutually exclusive; employers can use multiple techniques to attract candidates. However, there are differences between employer branding software and recruitment marketing software. Employer branding tools are focused on creating a positive perception of the company in hiring job seekers. On the other hand, recruitment marketing tools are designed to attract talent through the most effective channel, depending on the market.

Why use employer branding solutions? §

There are many reasons that you would want to consider implementing employer branding software:

Cost-effective §

Employer branding tools provide a cheap and efficient way to create and update your communications with candidates.

Streamline recruitment §

A lot of time and resources can be saved by implementing employer branding tools. This allows you to share your employer brand more rapidly, as well as scale it more rapidly as needed.

Higher impact §

Employer branding software gives you a chance to differentiate your company from others in a clear way. This higher impact will result in a higher conversion rate and a lesser amount of time spent on recruitment.

Platform support §

Various types of employer branding tools are available, including apps that are mobile-friendly and cloud-based tools. This allows you to access your employer brand from any device at any time.

Retain the best talent §

Employees working at a company with a substantial employee brand are more likely to be retained for the longest. Employer branding tools are designed to help you retain talent because they appeal to candidates’ desire to work in companies that are well-established, have a clear purpose, and engage their employees.

Employer branding software solutions provide an effective way for employers to communicate their employer brand in a simplified manner. This can be done cost-effectively and with minimal effort. Many of these solutions are tailored towards the unique needs of different types of companies.

Better candidate experience §

Candidates want to work for companies that they feel represent their values and beliefs. Younger generations like millennials especially value a company’s employer brand and want to work for a company that is aligned with their beliefs and passions. Therefore, by developing an employer brand strategy, you’re able to better create an appealing employer brand that will attract candidates who are passionate about your company and also improve candidate experience.

Boost employee morale §

A stronger employer brand results in a work culture that is more positive and productive. Companies that have a strong employer brand usually have a better employee retention rate.

Better rankings on search engines §

Employer branding solutions can help you achieve higher rankings on search engines, which will result in more candidates being able to find your job listings. A higher level of traffic will also lead to better brand recognition and greater brand awareness.

Employer branding tools features §

When selecting a company for a particular position, a candidate will usually compare at least three companies. There are a lot of different reasons why an employer might lose out on a candidate due to the way they communicate their brand. But, employers can’t ignore this aspect because if they do so, their competitor is likely to get them instead.

With the help of employer branding software, employers can be more successful at showing off their organization’s strengths and distinctiveness. This is why a lot of employers use employer branding tools to attract top talent. By using a company’s unique employer brand strategy, employers can be more focused on what matters most – attracting top talent – instead of worrying about how they’re communicating their brand.

The following are some of the top features of employee branding solutions.

Branded career sites §

Career sites are among the most important employer branding tools because they are frequently used by job seekers to find the best jobs. It’s also important to note that employers can create personalized pages for each of their employees. This allows them to make their organization stand out from the rest of the competition.

Job boards and other online resources §

Employer branding tools allow you to take advantage of resources that other employers can’t. These resources include your company’s career site, job boards, and any other social media networks you’re using. The advantage of using these resources is that they give you a chance to spread the word about your brand and attract talent in a way that other employers can’t.

Messaging and social media management §

When it comes to employer branding, the way your company represents itself on social media is important. Social media management tools can help you manage all of your communications with candidates. This allows you to build a strong employer brand that is centered around your company’s values.

Analytics and reporting §

Employer branding software provides analytics and reporting tools, allowing employers to measure the effectiveness of their employer branding. This gives them a chance to see how they are faring with their recruitment efforts.

Social media integration §

The most important feature of these solutions is their integration with social media networks. This enables employers to focus on social platforms where they can share their employer brand in an effective way.

Mobile-friendly tools §

Employer branding software is designed to be mobile-friendly, which means that you can access your employer brand from any location with an internet connection. There are also mobile apps available that allow you to view your employer brand on mobile devices, including smartphones and tablets.

Employee testimonials §

Employer branding solutions allow you to feature testimonials from employees about what it’s like to work at your company. Through these testimonials, your employer brand will be strengthened, which will result in attracting more talent.

Custom branding opportunities §

Employer branding tools are flexible enough to allow you to customize them for your needs. This means that you can create a message that is perfect for your company by using customized templates, colors, and logos.

Things to consider before purchasing employer branding software §

Employer branding tools are essential because they help you develop an employer brand and reveal your company’s unique strengths and distinctiveness. But it’s important to remember that there are many options available, so it’s important to do your research before making a final decision.

The following are some things to consider before making the software purchase decision.

Features §

There are too many solutions out there that don’t offer what you need, which is why it’s important to take a close look at the features of each provider. These features will help you determine if the provider is right for you. Some of the most important features include:

Scalability §

When looking into purchasing a company’s employer branding solutions, you need to check what level of scalability it has. This means determining the size of the solution. This will be a big factor in whether or not your company will need a customized solution or a large enterprise-wide solution.

Support and training §

It’s important to make sure that the provider supports all of your questions and training needs, otherwise it could be difficult for you to get exactly what you need out of the software.

Customer support §

When it comes to companies that offer employer branding software solutions, customer support is vital. This is because when you’re trying to build an employer brand, you’ll need help along the way.

Pricing §

The price of employer branding software is another thing that you should keep in mind when searching for a provider. Some providers require you to pay a monthly or yearly fee for your subscription, while others may ask you to pay an upfront charge.

Ease of use §

As mentioned earlier, you want to make sure that your employer branding software is easy to use. This way, it will be much more likely for you to use the tool and get the results that you want.

Reporting tools §

It’s important to make sure that the solution has strong reporting tools if you want to measure how effective it is at attracting and retaining talent. You can then be able to see how well your employer branding strategy is working and make necessary changes as needed.

Choosing your company's Employer Branding software is a complex process. To help HR departments compare and benchmark all Employer Branding software, we have selected a list of 17 companies providing SaaS tools for HR.

We made a list of all Employer Branding software and the best Employer Branding tools in 2021.

Employer Branding software is often combined with other HR functionalities. If your company is in need of complementary HR features, make sure to take a look at those frequent combinations:

Frequent questions about Employer Branding

What is employer branding?

Employer branding, also called employer reputation management, is the act of strengthening your brand by attracting top talent. Employer brand plays an important role in the recruitment process because it gives candidates a good idea about what it’s like to work at your company.

What are employer branding solutions?

Employer branding solutions are tools that help companies build their employer brand. This is achieved by engaging job seekers with your organization’s employer brand message while providing them with information about your company’s benefits and culture.

What is an employer branding strategy?

An employer branding strategy is a plan that your company uses to engage prospective employees. It’s an important part of your recruitment process because it helps you attract talent and improve your reputation.

What are the benefits of an employer branding strategy?

Employer branding strategies strengthen employee retention and recruitment by increasing awareness of the employment brand that already exists within an organization. This increases recruitment, while also improving employee morale and commitment to their jobs.

What are employer branding techniques?

Employer branding techniques are important ways that your company communicates its employer brand. It’s the first step that your company takes when developing its employer branding strategy.

What is an employer branding campaign?

An employer branding campaign is an initiative used by employers to develop their employer brand strategy.

Who should be using employer branding software?

Employer branding software is for any company looking to improve the overall employee experience and improve job retention. This is because it focuses on attracting more talent while also improving their overall experience with the company.

Best Employer Branding software in 2021

Best Employer Branding software
  1. Jobtoolz

    Intuitive all-in-one recruitment platform
    • ✓ Employer Branding
    4.0
  2. Papirfly

    Freedom to fly with BAM™
    • ✓ Employer Branding
    4.0
  3. Alcami Interactive

    Next Generation Video Interview Platform.
    • ✓ Employer Branding
    3.9
  4. Maximum

    • ✓ Employer Branding
    3.9
  5. Ruutly

    Convert. More. Candidates.
    • ✓ Employer Branding
    3.8
  6. Simon

    Who is Simon?
    • ✓ Employer Branding
    3.7
  7. aia worldwide

    • ✓ Employer Branding
    3.6
  8. AKYRA

    Creating Employers of Choice
    • ✓ Employer Branding
    3.5
  9. Meritocracy

    • ✓ Employer Branding
    3.4
  10. TalentPeaks

    Are you a trusted partner for customers, candidates and employees?
    • ✓ Employer Branding
    3.4

↓ All Employer Branding software

All Employer Branding software

Employer Branding software index
  1. Meet & Engage

    • ✓ Employer Branding
    3.3
  2. PostBeyond

    Unlock the potential for influence within everyone. #EmployeeAdvocacy
    • ✓ Employer Branding
    3.3
  3. Glassdoor

    Find The Job That Fits Your Life
    • ✓ Employer Branding
    3.2
  4. Metrics that Matter

    Each experience matters.
    • ✓ Employer Branding
    3.2
  5. Universum

    We shape Employer Branding
    • ✓ Employer Branding
    3.2
  6. VideoMyJob

    Employee-generated video production made easy
    • ✓ Employer Branding
    3.2
  7. Worklife360

    How it Works
    • ✓ Employer Branding
    3.2

Employer Branding & Recruitment and Talent Acquisition tools

Recruitment and Talent Acquisition and Employer Branding software index
  1. Jobtoolz

    Intuitive all-in-one recruitment platform
    • ✓ Employer Branding
    • ✓ Recruitment and Talent Acquisition
    4.0
  2. Papirfly

    Freedom to fly with BAM™
    • ✓ Employer Branding
    • ✓ Recruitment and Talent Acquisition
    4.0
  3. Alcami Interactive

    Next Generation Video Interview Platform.
    • ✓ Employer Branding
    • ✓ Recruitment and Talent Acquisition
    3.9
  4. Maximum

    • ✓ Employer Branding
    • ✓ Recruitment and Talent Acquisition
    3.9
  5. Ruutly

    Convert. More. Candidates.
    • ✓ Employer Branding
    • ✓ Recruitment and Talent Acquisition
    3.8

← All Recruitment and Talent Acquisition software

Employer Branding & Employer Branding tools

Employer Branding and Employer Branding software index
  1. Jobtoolz

    Intuitive all-in-one recruitment platform
    • ✓ Employer Branding
    • ✓ Employer Branding
    4.0
  2. Papirfly

    Freedom to fly with BAM™
    • ✓ Employer Branding
    • ✓ Employer Branding
    4.0
  3. Alcami Interactive

    Next Generation Video Interview Platform.
    • ✓ Employer Branding
    • ✓ Employer Branding
    3.9
  4. Maximum

    • ✓ Employer Branding
    • ✓ Employer Branding
    3.9
  5. Ruutly

    Convert. More. Candidates.
    • ✓ Employer Branding
    • ✓ Employer Branding
    3.8

← All Employer Branding software

Employer Branding articles

The importance of Employee Generated Content in recruitment
The importance of Employee Generated Content in recruitment Thanks to digital transformation and social media, user-generated content (UGC) is huge. In fact, 92% of consumers trust online content from friends, colleagues or family more than brand messages from companies. 🤯 But did you know that a variant of that UGC exists for employees? Employee generated […] Het bericht The importance of Employee Generated Content in recruitment verscheen eerst op sympl.be.